Content Development

CONTENT TO ATTRACT, CONVERT & DELIGHT

Well-crafted content is the backbone of everything you do online. Without it, your website, social media and communication efforts will fail.  While successful marketing starts with great content, if you really want it to drive awareness, customer acquisition and brand loyalty, a strategic plan that integrates your social media efforts with your content distribution is essential.

A WORD ABOUT CONTENT STRATEGY

Sally Clapper and her team bring over ten years of experience in design, content development and understanding their customer’s varying business needs. The content they create, both visual and written, is designed to differentiate your brand from competitors and communicate your message in ways that turn online visitors into dedicated customers.

Steps to Building a Strong Content Strategy

GET STARTED

Create a repository of well-crafted content that your customers will find valuable

PLAN

Build the fundamentals and clarify the purpose of your content marketing plan

AUDIENCE

Understand your target audience by creating detailed buyer personas

STORY

Every design aspect, word and image is content that should tell your company’s story

CHANNELS

Determine which social media and other channels you will use to distribute your content

PROCESS

Set up a system and tools to streamline content creation, publishing and distribution

CONVERSATION

Listen in and monitor on what’s being said about you, your industry and your competitors

MEASUREMENT

Gather data to prove the ROI and effectiveness of your content marketing program

Need well-crafted writing or catchy brand messaging?