Well-crafted content is the backbone of everything you do online. Without it, your website, social media and communication efforts will fail. While successful marketing starts with great content, if you really want it to drive awareness, customer acquisition and brand loyalty, a strategic plan that integrates your social media efforts with your content distribution is essential.
Sally Clapper and her team bring over ten years of experience in design, content development and understanding their customer’s varying business needs. The content they create, both visual and written, is designed to differentiate your brand from competitors and communicate your message in ways that turn online visitors into dedicated customers.
Create a repository of well-crafted content that your customers will find valuable
Build the fundamentals and clarify the purpose of your content marketing plan
Understand your target audience by creating detailed buyer personas
Every design aspect, word and image is content that should tell your company’s story
Determine which social media and other channels you will use to distribute your content
Set up a system and tools to streamline content creation, publishing and distribution
Listen in and monitor on what’s being said about you, your industry and your competitors
Gather data to prove the ROI and effectiveness of your content marketing program