Well-crafted content is the backbone of everything you do online. Without it, your website, social media and communication efforts will fail. While successful marketing starts with great content, if you really want it to drive awareness, customer acquisition and brand loyalty, a strategic plan that integrates your social media efforts with your content distribution is essential. Well designed, well written copy optimized for different mediums is the key.
Sally Clapper and her team bring over 15 years of experience in design, content and creative asset development tailored to specific brands and their targeted audiences. Content remains king in engagement and conversions. If a buyer is exposed to content, be it on your website, ads, email or social channels, that is poorly written, poorly designed, has errors or comes off stale, studies show they will not trust you nor buy from you. Let’s make sure you get this right!
Create a repository of well-crafted content that your customers will find valuable
Build the fundamentals and clarify the purpose of your content marketing plan
Understand your target audience by creating detailed buyer personas
Every design aspect, word and image is content that should tell your company’s story
Determine which social media and other channels you will use to distribute your content
Set up a system and tools to streamline content creation, publishing and distribution
Listen in and monitor on what’s being said about you, your industry and your competitors
Gather data to prove the ROI and effectiveness of your content marketing program