Sally Clapper holds certifications as a specialist in Digital, Email, Facebook and HubSpot Marketing, respectively. Beyond optimizing websites to convert, she is an expert in helping companies and entrepreneurs use the best blend of digital marketing strategies to get their message, product or service in front of just the right eyes. Beyond helping raise your brand awareness, her strategies increase sales and post-purchase loyalty.
Digital marketing is essentially online strategies used to promote brands, products or services to target audiences over a range of online channels. The ultimate goal is to attract the right people and ultimately get them to become customers, driving revenue growth. Strategies are highly dependent on what you are trying to sell and who is your ideal customer.
Digital marketing leverages social media, websites, branding, search engine optimization, Google Ads, email, blogs and more to connect with current and prospective customers. The best strategies are based on well-thought out buyer personas, the customer journey and data – lots of data and testing!
More than just attracting traffic volumes and “eyeballs”, digital marketing is about optimizing your content, website, social and ad campaigns to attract the right audience. It’s about using strategies to create powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply going straight for the sale.
Implementing a content-for-conversion strategy, we will map the appropriate content types to each stage of your customer’s journey. We are experts at creating and delivering the right supporting content, creative assets and tools that will upsell and engage. Beyond design and copywriting, use of calls-to-action, split testing, user research, neuromarketing, behavioral economics, user experience, device use and more are considered to create a tailored marketing plan for your specific niche.
The digital and social media marketing landscape can be quite complex and confusing. We help identify the best strategies and channels for you to use to reach your target audience, convert them into customers, and drive revenue growth. Specialty in working with startups, eCommerce, D2C and service-oriented companies.
From blog posts and website content to event invites, free downloads, email campaigns, social posts and ads, Clapper Consulting generates customized, engaging content and creative assets to attract, persuade, convert and engage your target audience.
Websites often need updating, revising, and auditing to ensure they are current, utilizing best practices, and offering an easy user experience. If your website needs a refresh, new creative and messaging, an audit for accuracy, updating, or new tools/plugins implemented, we can help.
We offer periodic in person and online trainings on a wide array of marketing topics, from “How to Optimize Your LinkedIn Profile” to “Best Practices for Marketing on Instagram” to “Tips to Maximize Sales During the Holiday Season.” Group and one-on-one trainings are available.
Shoot us an email if you’re interested: firstname.lastname@example.org
We conduct in-depth discovery and extensive competitive research to create highly targeted and strategic digital marketing solutions that attract your ideal buyers and give you the best chance of turning them into customers.